Bottoms Up


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Wine Australia (now part of the Australian Grape and Wine Authority) develops and protects the international markets for Australian Wine. Key to this mandate, is consistency in branding across all touch points.

We worked with Wine Australia to roll out various campaigns across North America. These materials included internal educational tasting books to end customer facing marketing materials. The underlying theme was always to be approachable, knowledgeable and fun. Wine making can be a serious business, enjoying wine though is for everyone.

Working with Sabotage Creative for many years has taught us the value of not only having an excellent designer but also having a one who thinks ahead about our needs and sees the bigger picture of what we’re aiming to accomplish. Factor into that an organized and efficient project manager with many years’ experience and that equals a wonderful and fun team who always make sure we reach the finish line on time and on budget. I would not hesitate to recommend Tom and Magda to work on any project, large or small.

Shelley Hamer-Jackson