BC Egg is a non-profit organization that oversees and manages the province’s egg farming industry. It’s been protecting the BC Egg Industry for over four decades.
With a renewed focus on increasing transparency for the entire production cycle (from Farm to Fork), an ambitious plan was put into motion to educate the marketplace of all the activities that go into producing eggs.
Our vision was to have a bold new website that immediately engaged the various interest groups. Revamping the information architecture along with the creation of visual queues allows the consumer to easily move through the site. Designated community engagement and an overhauled recipe sections ensures that visitors had reason to return.
With a doubling of page views, reduced bounce rate and a greater number of users, BC Egg is well on track to reaching its strategic goal of being “the best Supply Management organization in Canada”